As a final project for their theology class, sophomores at Benilde-St. Margaret’s School in St. Louis Park created print, television and radio ads aimed at bringing teens who are struggling in their faith back to Mass.
“With all the conversation right now on the New Evangelization and the Rediscover: efforts here in our archdiocese, we thought it was a perfect way to end the class,” said Alison Frank, one of the teachers who developed the project last year.
Getting the message out in an enticing way and conveying the deeper meaning of the Eucharist proved to be a challenge. The students had to integrate what they learned over the course of the semester into the ad campaign.
“They realized that it is difficult to contain a real message while still being appealing and catchy,” Frank said.
In all, about 50 groups worked to create a print, radio and TV ad. The students in the group that produced the best ad in each category were able to skip the final exam for the semester.
“They invested themselves with increased dedication, which led to greater thought in what the product would look like and accomplish,” Frank said.
Charlie Jones and his group developed the slogan, “Open Your Eyes to the Lord.” “Our concept was that God will always find you and bring you back into his family, even if you are not looking for him,” Jones said.
Some of the other creative slogans the students came up with included:
- “It’s All About Perspective.” The students in this group wanted to convey that Mass changes your perspective and orients it to what will make you happy in the long run, Frank said.
- “Live in Your World, Pray in Ours.” This touched on some of the duality teenagers face, she said. “I think it begins to demonstrate that you can still be someone of this world, and be a believer.”
The winning print ad (shown), was produced by Jason Anderson and Hugo Lindsay and chosen by the staff at The Catholic Spirit. The ad features the slogan, “Eucharist: Source and Summit of the Christian Faith. Jesus’ Words Change Reality.”
The winning radio ad, “No one Leaves Unchanged,” was chosen by staff at Relevant Radio and produced by Natalie Chevalier and Maggie Houtz.
The Benilde-St. Margaret’s School marketing department chose the best TV ad. “Come Alive, Find Yourself,” was produced by Caty O’Connor, Bailey Howard, Allie Coughlin, Molly Flannery, Mary Kate Paulison and Hanna Anderson.
“They know what catches their eye and attention,” Frank said, “and so why not take these completely media-and-image- soaked young people who dwell in the world of sound bites, tweets and vines, and have them apply that to something productive — evangelization?”