Leading with Faith honoree — Vicky Iacarella

| July 26, 2019 | 0 Comments

Vicki Iacarella, creative director at Target, in front of the downtown Minneapolis Target store. Dave Hrbacek / The Catholic Spirit

Creative director, Target Corp.

Age: 62
Parish: Our Lady of Mount Carmel, Minneapolis; St. Olaf, Minneapolis
Spouse: Mike
Education: Archbishop Flynn Catechetical Institute, 2019; Augsburg University, 2018; University of St. Thomas, 2007; St. Catherine University, 2005; Metro State University, 1999
Number of years with company: 13 years

Vicky Iacarella has a poster in her office that reads: “Work hard and be kind to people.” She tries to live by that simple motto in her work as creative director at Target Corp. in Minneapolis. She attends daily Mass, prays for others at work and meets weekly with fellow Catholics at work to discuss Scripture. She is a volunteer in the community and in her parish, including leading a book club for deaf and hearing parishioners, and she helped start with her husband the eMentor program between Target and Edison High School in Minneapolis.

Q Describe your business.

A Target Corp. is a retail company.

Q Describe your position and role.

A Lead and inspire a promotional team of associate creative directors, art directors, copywriters and creative production team to create and execute promotional content including print, digital media, social, broadcast and direct to guest. Support creative vision and connect the work to strategic goals through collaboration across the organization.

Q What does leading with faith mean to you?

A Leading with faith is about integrating your faith values into everything you do at work. It’s about inspiring and motivating others to be their best to achieve common goals. It’s about doing what is right and good for the team. For me, it’s about being a leader who is honest, just and compassionate.

Q How do you concretely apply your faith and Catholic values at work?

A I have a poster in my office that reads, “Work hard and be kind to people.” It’s a simple motto I try to lead by. God has given us the dignity of work to reach our potential and serve others, so it’s important to work hard. And being kind, or loving others, is a core value of our Catholic faith. I have to admit I am not always successful at it, but it’s what I strive for in my daily interactions with my team and coworkers, in how I lead and participate in meetings, in the decisions, big and small, I make every day.

Q What achievement at work are you most proud of?

A Helping others exercise their gifts and talents and develop and grow in their personal and professional lives is one of my strengths and something I really enjoy doing. I have been able to help others do this throughout my professional career through mentoring. I have mentored others and have been a mentee, and it has always been a valuable and beneficial experience. An achievement that I am proud of is participating in the Edison High School/Target Business eMentor program. My husband, who is a teacher at Edison, and I helped start the program 18 years ago. The program is still going today and a few of the students that were part of this program while in high school have since graduated from college and now have successful careers at Target.

Q In what specific ways have you experienced God’s presence in your workplace?

A One specific way I have experienced God’s presence is through the connection with other Catholics at Target. Through a providential encounter, God led me to a small group of fellow Catholics who meet weekly to discuss and debate God’s word, and with whom I can find encouragement and good advice. I also experience God’s presence in the people on my team, who truly care for each other, and support each other through all the ups and downs each day brings.

Q Who or what has inspired you to bring your faith to the marketplace?

A In my search for my leadership style I have realized that my faith is a major part of who I am, yet the workplace today can be a challenging environment in which to be open about my beliefs. Sometimes I leave my values at the door and am not the authentic leader I want to be. I have a spiritual director who first inspired me and gave me the push intellectually and spiritually that I needed to rekindle my faith. The small group at Target also inspires me and helps keep me on track in the workplace.

Q What advice do you have for others who want to lead with faith?

A Pray and ask God to give you what you desire. Be clear about your own values so you can lead authentically and effectively. Consider being a mentor to help others grow in their professional development and help build character strengths and virtues that are so needed in today’s workplace.

Eight honored for Leading with Faith

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Category: Leading With Faith